MARCH 2023
The Brief: Gain customer acquisition to the brand and increase market share by broadening her choice of style sandals, featuring new collections of on-trend silhouettes targeted towards different wearing occasions. Drive awareness, relevance, and sell-through for style sandals by highlighting key items and the full collection.
The Story: She’s ready to go places, whether she’s looking to escape to poolside vibes and nights on the beach or make a statement as she navigates through the city streets. She feels empowered by her style choices, and versatility and comfort are key to her everyday look. She’s youthful and looking for footwear to compliment different wearing occasions.
The Creative Concept: Prepare to be transported to wherever your mind wanders when you step into any of our one-of-a-kind sandal styles. Prepare to be swept away on a European getaway in Brooklyn platforms. Sink into the velvety sands of a beach in paradise in our Splash collection. Let colorful flips send you on a tropical vacation. No matter where you are in the world, let our sandals get you into a getaway state of mind.