MARCH-JULY 2025
The Brief: Comfort and style continues to be a key trend in the marketplace, and consumers are expecting innovation that will provide the ultimate all-day comfort experience without sacrificing style & aesthetic. She is seeking the ultimate all-day comfort sandals that can be worn in multiple usage occasions. Combine practicality and easy fashion by meeting consumers where they are and showcase wide range of silhouettes, colors, and heights. Drive ongoing awareness by showing style sandals as the must-have for capsule wardrobes. Create credibility and reach new consumers. Drive relevancy and conversion by showcasing versatility and features & benefits.
The Creative Concept: Here to Everywhere. There’s nowhere our Crocs Sandal collection can’t go. From dog walks and grocery runs to grand getaways around the world, our sandals can rack up the mileage and keep you comfy everywhere. And you only need one pair to do it all. So flex your style and your travel and ask yourself...where to next?
My Role: Concept + Art Direction + Crew + Talent Casting + Location + Campaign Deliverables
Photographer: Lindsey Childs
DP/Video: MJ Lat
Stylist: Mary Beck
MUAH: Sterling Andrews
Production: Stephanie Bunker, Siera Shrout, Meesh Deyden
Copywriter: Lindsay Edwards
Video Director: Travis Harger
Video Editor: Chris Svoboda