NOVEMBER 2023
The Creative Concept: Our 2023 Holiday campaign will be a continuation of our Personalize Your Classics campaign (but with a gifting spin) to show fans that Crocs Jibbitz™ Charms allow them to create literally the most perfect gifts for everyone in their lives. Leveraging a "hyper-personalized" theme, we have created a campaign that pairs uniquely propped product still-life images with corresponding headlines that encourage our fans to think about and shop for the lovable weirdos in their lives..
My Role: Art Direction + Set and Prop Direction + Digital Deliverables